Streamsong Campaign
Streamsong is a resort where golf is both a quest for perfection and an art form. Because the landscape of the course is iconic and so different from anywhere else in Florida, we wanted to draw attention to the feeling of being in the middle of nowhere, away from everyday life when you are there.
For this campaign, digital was a high priority for targeting the high end golf market who would understand the challenge and complexity of Streamsong's award winning courses. The companion banners above interact by showing the golfer's swing on the right and the ball going into the hole at the top.
For social media, we wanted to show the calm, the respite, that the resort can provide in addition to the challenge of the game. We achieved this by posting flyover videos of the holes and the scenic views found all around.